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How to Get Free Instagram Followers

Want to know how to get free instagram followers? And how to do it the right way, without shelling out big bucks or engaging in shady tactics? You’ve come to the right place.

Sure, there are shortcuts you could take like buying followers or using bots. But Instagram has stepped up its game when it comes to spotting and removing “inauthentic activity.” These shady tactics might boost your follower count for a short time, but they won’t do you any favors long-term.

Your goal is to grow a following of real people that actually care about and engage with your brand. That’s the only way your Instagram strategy will deliver real business results.

Click on any tip below to learn more, or keep scrolling for the complete list of ways to get followers on Instagram for free.
How to get followers on Instagram for free: 27 simple tips
1. Have a thoughtful Instagram strategy
2. Define your target audience
3. Create a consistent brand story and aesthetic
4. Craft a great bio and profile
5. Share engaging content
6. Promote your Instagram presence on other social networks
7. Share your Instagram account in other communications
8. Use the Instagram nametag
9. Use relevant hashtags
10. Aim to get featured
11. Tag your location
12. Aim for the Explore tab
13. Follow other relevant users
14. Engage with existing communities
15. Tag relevant users
16. Ask your followers to tag their friends
17. Post consistently
18. Post at the right time
19. Schedule your posts
20. Write compelling captions
21. Embrace Instagram Stories
22. Use interactivity features
23. Try an Instagram Live collaboration
24. Make the most of Stories highlights
25. Run contests
26. Consider Instagram advertising
27. Learn from Instagram Insights

1. Have a thoughtful Instagram strategy

Using any social network without a clear plan leads to wasted resources and a low return on investment.

Since you’re reading this post, you’re clearly aiming to get more Instagram followers. This is a great goal to start with. But it needs to be part of a larger strategy that connects to your overall business strategy and marketing objectives.

Think about why you want to get more Instagram followers. Maybe you want to:

increase brand awareness
boost product sales
drive traffic to your website.

Staying focused on these business-oriented goals will help keep your Instagram account consistent. It will help you tell a compelling brand story that appeals to new profile visitors and helps build (and keep) a loyal following.

In our guide to using Instagram for business, we walk you through each step of creating a strategy to help you get more Instagram followers.
2. Define your target audience

Ask yourself some questions about who you are trying to reach:

How old are they?
Where do they live?
What do they do for work?
When and how do they use Instagram?
What are their pain points and challenges?

Answering these questions will help you craft the right kind of Instagram content to bring in reach the right Instagram followers.
3. Create a consistent brand story and aesthetic

Maybe you want to satisfy curiosity by showing off how your product is made. Or share an employee’s perspective to humanize your brand. If you want to position your brand in an aspirational way, you could try showcasing the lifestyle or achievements of your customers.

No matter what you want to achieve, make sure to maintain a consistent brand personality, visual look, and story. Your posts should be easily recognizable and relatable at a glance.

4. Craft a great bio and profile

Your profile is the backbone of your presence on Instagram, and a well-crafted one is key to growing your audience.

Two-thirds of Instagram business profile visits are from non-followers. Your profile needs to convince those new views to click the follow button. They won’t do so if your profile is unclear, incomplete, or unappealing.

Here’s what you can include in your profile:

Name: Up to 30 characters, and included in Instagram search, so you may wish to include a keyword.
Username: Make it the same as your other social channels. This will make it easy for your followers on other platforms to find you on Instagram.
Website: The only place on Instagram where you can include a clickable link (aside from calls to action in ads or swiping up on Stories).
Bio: 150 characters to convey your brand identity and show new visitors why they should follow you.

Check out our Instagram bio ideas and tips for strategies to make the most of your profile.
5. Share engaging content

Great content gets people to like, comment on, and share your posts. That engagement gives you an Instagram algorithm boost and helps you get more reach and new followers.

Everything you post must be interesting to your target audience. Your goal is to inform, engage, and entertain them with content. Your visuals must be compelling and your captions engaging.
6. Promote your Instagram presence on other social networks

If you want to get more Instagram followers, you need to make it easy for people to find you.

In other words, you need to make your Instagram profile easily discoverable.

If you’ve already built a following on another social network, let those fans know about your Instagram account. Share a link to your Instagram profile and give your existing social followers a reason to check it out. (Like an Instagram-exclusive coupon code.)

The automotive and industrial supplier Schaeffler Group has more than 107,000 followers on LinkedIn. When they launched their Instagram account, it was an obvious choice to promote it to that existing group of potential followers.


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